Online Trade Marketing Ltd. operates this shop: hoteldealer24 and this website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a personalized shopping experience (the "Services"). hoteldealer24 is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, or disclose personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our terms and conditions and this Privacy Policy, this Privacy Policy governs the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and agree to the collection, use, and disclosure of your information as described in this Privacy Policy.

A notice:

Some links on this website are so-called affiliate links. This means that if you click on such a link and make a purchase through it, we receive a commission. This does not incur any additional costs for you. We clearly mark such links, for example, with "advertising link" or "affiliate link." The selection of linked products is independent and not influenced by the commission amount. The respective terms and conditions (such as terms of use, general terms and conditions, etc.) of the respective service providers (such as tour operators, affiliate platforms, hotels, etc.) apply.

All information is provided without guarantee, subject to change, errors, prior sale, and availability. Please note all information under the "Legal Information" menu item on our website.

1) Introduction and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data refers to all data that can be used to personally identify you.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Online Trade Marketing Ltd., Branch Germany, Tal 44, 80331 Munich, Germany, Tel.: +4915123331063, Email: info@hoteldealer24.de (Note: Our postal address can be found in the imprint!). The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

2.) What personal data do we collect or process?

When we use the term "personal data," we refer to information that identifies or can be directly linked to you or another person. Personal data does not include information that is collected anonymously or anonymized in such a way that it is not personally identifiable or associated with you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from that personal data:

• Contact information including name, postal address, billing address, delivery address, telephone number and email address.
• Financial data including credit, debit card and financial account numbers, payment card information, financial account information, transaction details, payment type, payment confirmation and other payment details.
• Account information including username, password, security questions, configurations and settings.
• Transaction information including the items you view, add to cart, wishlist, purchase, return, exchange, or cancel, and your past transactions.
• Communications with us, including the information you provide when communicating with us, for example when you submit a customer support request.
• Device information, including information about the device, browser or network connection, IP address, and other unique identifiers.
• Usage Information, including information about your interaction with the Services, including how and when you interact with or browse the Services.

Sources of personal data

We may collect personal information from the following sources:

• Directly from you We collect information when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services We collect information from, among other things, your device, when you use our products or services, or when you visit our website, and through the use of cookies and similar technologies.
• From our service providers We collect data, among other things, when we instruct service providers to enable certain technologies and when they collect or process your personal data on our behalf.
• From our partners and other third parties

2.) Data collection when visiting our website

2.1 If you use our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the website server (so-called “server log files”).

a) When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

· Our visited website

Date and time of access

· Amount of data sent in bytes

· Source/reference from which you accessed the page

· Browser used

· Operating system used

IP address used (if applicable: in anonymized form)

b) If you contact us via our contact form or by email, we collect the following data:

• Data collected: Name, email address, telephone number if applicable, message
• Purpose: Processing your request
• Legal basis: Art. 6 (1) (b) and (f) GDPR

c) If you place an order through one of our shops such as eBay, Shopify, Wix or a third-party provider / partner such as Digistore24:

• Data collected: Name, address, payment details, email address, IP address
• Purpose: Processing the order and delivery of hotel vouchers or digital products
• Legal basis: Art. 6 (1) (b) GDPR

d) If you book or purchase via an affiliate link:

• We do not receive any personal data directly, but the respective affiliate partner (e.g. Digistore24) collects data in accordance with its own privacy policy, which will be displayed to you upon purchase.

Processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be shared or used for any other purpose. However, we reserve the right to subsequently review the server log files if there are concrete indications of illegal use.

How do we use your personal data?

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Providing, customizing, and improving the Services. We use your personal information to provide you with the Services. This includes, but is not limited to, fulfilling our contract with you, processing your payments, fulfilling your orders, remembering your configurations and the items you are interested in, sending you notifications related to your account, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating returns and exchanges, allowing you to leave reviews, and creating a personalized shopping experience for you, for example, by recommending products based on your purchases. This may also include using your personal information to better customize and improve the Services.
• Marketing and Advertising. We use your personal information for marketing and advertising purposes, such as sending marketing and promotional messages by email, text message, or regular mail, and displaying online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your shopping cart, and other activities related to the Services.
• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding potentially fraudulent, illegal, unsafe, or malicious activities, protect public safety, and maintain the security of our Services. If you choose to use the Services and register an account, you are responsible for protecting your account credentials. We strongly recommend that you do not share your username, password, or other login credentials with anyone.
• Communication with you. We use your personal information to provide you with customer support and effective services, respond to your inquiries promptly, and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable law or respond to lawful legal processes, including requests from law enforcement or regulatory authorities; to investigate or participate in civil investigations, potential or actual litigation, or other adversarial proceedings; and to investigate potential violations of our terms or policies or to enforce them.

How do we share personal information?

Under certain circumstances, we may share your personal information with third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

• For Shopify, these are vendors and other third parties who provide services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
• We share personal information with business and marketing partners who provide marketing services and display ads to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across different retailers and websites. Our business and marketing partners use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to instruct us not to share information about you to display targeted ads and marketing based on your online activity across different retailers and websites.
• When you request or otherwise consent to us sharing certain information with third parties, for example, to deliver products to you or when you use social media widgets or login integrations.
• We share personal information with our affiliates or elsewhere within our group of companies.
• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, the rights of our users, or others.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser bar.

3) Hosting & Content Delivery Network

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliate sites or are not controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee, and are not responsible for, the privacy or security of such websites, including the accuracy, completeness, or reliability of any information located on such websites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of such third-party platforms, without limitation regarding their use by us or any third party. Our inclusion of such links does not imply our endorsement of the content of such platforms or their owners or operators, unless explicitly stated on the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact information below to request deletion of that information. As of the effective date of this Privacy Policy, we are not aware of any "sharing" or "selling" (as those terms are defined under applicable law) personal information from anyone under the age of 16.

Security and storage of your data

Please note that no security measures are perfect or impenetrable, and therefore we cannot guarantee "perfect security." Furthermore, information you send us may also be exposed to risks during transmission. We recommend that you do not use insecure channels when transmitting sensitive or confidential information to us.

How long we retain your personal information depends on a variety of factors, including whether we need the information to manage your account, provide you with services, comply with our legal obligations, resolve disputes, or enforce other applicable agreements and policies.

3.1 Shopify

We use a content delivery network from the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”)

Data can also be transferred to:

• Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
• Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA

This service enables us to deliver large media files such as graphics, page content, or scripts more quickly via a network of regionally distributed servers. This processing is carried out to protect our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 (1) (f) GDPR. We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

When data is transferred to Canada, an appropriate level of data protection is guaranteed by an adequacy decision of the European Commission.

For data transfers to the USA, the data recipient has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

For hosting our website and displaying the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”)

Data will also be transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

When data is transferred to Canada, an appropriate level of data protection is guaranteed by an adequacy decision of the European Commission.

Relationship with Shopify

The Services are hosted by Shopify, and Shopify collects and processes personal data about your access to and use of the Services to provide and improve the Services to you. Data you submit to the Services will be shared with Shopify, as well as with third parties who may be located in countries other than your country of residence, to provide and improve the Services for you. To protect, expand, and improve our business, we also use certain advanced Shopify features that incorporate data and information from your interactions with our store, with other merchants, and with Shopify. To provide these advanced features, Shopify may use personal data collected about your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for these purposes. For more information about how Shopify uses your personal data and your rights, please see the Shopify Consumer Privacy Policy . Depending on where you reside, you may be able to exercise certain rights with respect to your personal information, as listed here. Link to Shopify Privacy Portal .

3.2 Wix

For hosting our website and displaying the page content, we use the system of the following provider:

Wix HQ, 6350671, Nemal Tel Aviv St 40, Tel Aviv-Yafo, Israel

Data is also transferred to:

Wix Inc., 500 Terry A. Francois Boulevard, San Francisco, California 94158, USA

All data collected on our website is processed on the provider's servers.
We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

When data is transferred to the provider's location, an appropriate level of data protection is guaranteed by an adequacy decision of the European Commission.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

3.3 Google Cloud CDN

We use a content delivery network from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

This service enables us to deliver large media files such as graphics, page content, or scripts more quickly via a network of regionally distributed servers. The processing is carried out to protect our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 (1) (f) GDPR. Data may also be transferred to: Google LLC, USA

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

3.4 Wix (wixstatic)

We use a content delivery network from the following provider: Wix HQ, 6350671, Nemal Tel Aviv St 40, Tel Aviv-Yafo, Israel

Data can also be transferred to:

• Wix Inc., 500 Terry A. Francois Boulevard, San Francisco, California 94158, USA
• Fastly Inc., 475 Brannan St. #300, San Francisco, CA 94107, USA
• Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
• Amazon Web Services, Inc., 410 Terry Avenue North, Seattle, WA 98109, USA

This service enables us to deliver large media files such as graphics, page content, or scripts more quickly via a network of regionally distributed servers. This processing is carried out to protect our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 (1) (f) GDPR. We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

When data is transferred to the provider's location, an appropriate level of data protection is guaranteed by an adequacy decision of the European Commission.

For data transfers to the USA, the data recipients have joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

4) Cookies

To make visiting our website more attractive and enable the use of certain functions, we use cookies, i.e., small text files stored on your device. Some of these cookies are automatically deleted after closing your browser (so-called "session cookies"); others remain on your device for a longer period and allow you to save page settings (so-called "persistent cookies"). In the latter case, you can find out how long cookies are stored in your web browser's cookie settings overview.

If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 (1) (b) GDPR either to execute the contract, in accordance with Art. 6 (1) (a) GDPR in the event of consent being given, or in accordance with Art. 6 (1) (f) GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies in certain cases or in general.

The following cookies are used:

Essential cookies: required for the operation of the site

Analysis cookies (Google Analytics or similar): Optional and only with your consent

Affiliate cookies (e.g. from Digistore24): After clicking on affiliate links for commission allocation

Legal basis for the use of non-essential cookies: Art. 6 (1) (a) GDPR (consent)

You can withdraw your consent or adjust your cookie settings at any time.

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contact

When you contact us (e.g. via contact form or email), personal data will be processed exclusively for the purpose of processing and answering your request and only to the extent necessary for this purpose.

The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 (1) (f) GDPR. If your contact is related to a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted if the circumstances indicate that the matter in question has been conclusively resolved and provided there are no statutory retention periods to the contrary.

6) Data processing when opening a customer account

Pursuant to Art. 6 (1) (b) GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. You can find out which data is required to open an account in the input mask of the corresponding form on our website.

You can delete your customer account at any time by sending a message to the controller's address above. After deleting your customer account, your data will be deleted, provided that all contracts concluded through it have been fully processed, there are no statutory retention periods that prevent this, and we have no legitimate interest in continuing to store it.

7) Use of customer data for direct marketing

7.1 Registration for our email newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required to receive the newsletter is your email address. Providing additional information is voluntary and will be used to address you personally. We use the so-called double opt-in procedure to send the newsletter, which ensures that you only receive the newsletter after you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the specified email address.

By activating the confirmation link, you consent to the use of your personal data in accordance with Art. 6 (1) (a) GDPR. We store your IP address entered by your Internet service provider (ISP), as well as the date and time of registration, in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a corresponding message to the person responsible mentioned above. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this statement.

7.2 GetResponse

Our e-mail newsletter is sent via this provider: GetResponse Sp. z oo, Arkonska 6, A3, Gdansk (80-387), Poland

Based on our legitimate interest in effective and user-friendly newsletter marketing, we will pass on the data you provided when registering for the newsletter to this provider in accordance with Art. 6 (1) (f) GDPR so that they can send the newsletter on our behalf.

Subject to your express consent in accordance with Art. 6 (1) (a) GDPR, the provider also conducts a statistical evaluation of the success of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the newsletter content. Device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated, but not merged with other data sets.

You can revoke your consent to newsletter tracking at any time with future effect.

We have concluded a data processing agreement with the provider that protects the data of our site visitors and prohibits its transfer to third parties.

7.3 MailChimp

Our email newsletter is sent via this provider: The Rocket Science Group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA

Based on our legitimate interest in effective and user-friendly newsletter marketing, we will pass on the data you provided when registering for the newsletter to this provider in accordance with Art. 6 (1) (f) GDPR so that they can send the newsletter on our behalf.

Subject to your express consent in accordance with Art. 6 (1) (a) GDPR, the provider also conducts a statistical evaluation of the success of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the newsletter content. Device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated, but not merged with other data sets.

You can revoke your consent to newsletter tracking at any time with future effect.

We have concluded a data processing agreement with the provider that protects the data of our site visitors and prohibits its transfer to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

7.4 Shopify Email

Our email newsletter is sent via this provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

Data will also be transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

Based on our legitimate interest in effective and user-friendly newsletter marketing, we will pass on the data you provided when registering for the newsletter to this provider in accordance with Art. 6 (1) (f) GDPR so that they can send the newsletter on our behalf.

Subject to your express consent in accordance with Art. 6 (1) (a) GDPR, the provider also conducts a statistical evaluation of the success of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the newsletter content. Device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated, but not merged with other data sets.

You can revoke your consent to newsletter tracking at any time with future effect.

We have concluded a data processing agreement with the provider that protects the data of our site visitors and prohibits its transfer to third parties.

When data is transferred to Canada, an appropriate level of data protection is guaranteed by an adequacy decision of the European Commission.

7.5 Zoho

Our email newsletter is sent via this provider: Zoho Corporation GmbH, Trinkausstr. 7, 40213 Düsseldorf

Data will also be transferred to: Zoho Corp., USA

Based on our legitimate interest in effective and user-friendly newsletter marketing, we will pass on the data you provided when registering for the newsletter to this provider in accordance with Art. 6 (1) (f) GDPR so that they can send the newsletter on our behalf.

Subject to your express consent in accordance with Art. 6 (1) (a) GDPR, the provider also conducts a statistical evaluation of the success of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the newsletter content. Device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated, but not merged with other data sets.

You can revoke your consent to newsletter tracking at any time with future effect.

We have concluded a data processing agreement with the provider that protects the data of our site visitors and prohibits its transfer to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

8) Data processing for order processing

To the extent necessary for the execution of the contract for delivery and payment purposes, the personal data we collect will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) (b) GDPR.

If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we will process the contact information you provided when placing your order in order to inform you personally within the scope of our statutory information obligations pursuant to Art. 6 (1) (c) GDPR. Your contact information will be used strictly for the purpose of notifying you of updates owed by us and will only be processed by us to the extent necessary for the respective information.

To process your order, we also work with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

9) Online Marketing

9.1 Google AdSense

This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses cookies, which are text files placed on your computer, to help the website analyze how users use the site. Google AdSense also uses web beacons (small, invisible graphics) to collect information. These can be used to record, collect, and analyze simple actions such as visitor traffic. The information generated by the cookie and/or web beacon (including your IP address) about your use of the website is typically transferred to a Google server and stored there. This information may also be transferred to Google LLC servers in the USA.

Google uses the information obtained in this way to evaluate your usage behavior with regard to AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties if required by law and/or if third parties process this data on Google's behalf.
All processing described above, in particular the reading of information on the device used via cookies and/or web beacons, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, Google AdSense will not be used during your visit to the site.

You can revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

9.2 Zoho

This website uses the software-based marketing service of the following provider to provide and synchronize various customer management services: Zoho Corporation GmbH, Trinkausstr. 7, 40213 Düsseldorf

The service enables the automated processing of feed activities, the control of advertising in used marketing channels and the analysis of the success of marketing measures as well as central email marketing and contact management.

To fulfill the various functions, cookies are used. These are small text files stored locally in the cache of your web browser on your device. They enable us to analyze your use of the website. These cookies collect certain information, such as your IP address, location, and the time of the page visit.

Data may also be transferred to: Zoho Corp., USA.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.

Other legal bases for data processing that are used within the framework of specific service functions (such as the need for express consent pursuant to Art. 6 (1) (a) GDPR when sending newsletters) remain unaffected.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

9.3 ADCELL Affiliate Program

We participate in the affiliate program of the following provider: Firstlead GmbH, Rosenfelder St. 15-16, 10315 Berlin, Germany

In this context, we have placed links on our website that lead to offers on the websites of the provider or third parties (“partner sites”).

To measure the success of an affiliate link, evaluate orders generated via such a link, and bill commission payments accordingly, the provider uses cookies and/or similar technologies that are generally placed on the partner websites and for which we are not responsible under data protection law. In doing so, the provider regularly also processes the IP address and, if applicable, other device information.

All processing described above, in particular the reading or storage of information on the device you use, will only take place if you have given your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by using the cookie consent management options on the partner websites.

9.4 AWIN Performance Advertising Network Affiliate

We participate in the affiliate program of the following provider: AWIN AG, Eichhornstraße 3, 10785 Berlin, Germany

In this context, we have placed links on our website that lead to offers on the websites of the provider or third parties (“partner sites”).

To measure the success of an affiliate link, evaluate orders generated via such a link, and bill commission payments accordingly, the provider uses cookies and/or similar technologies that are generally placed on the partner websites and for which we are not responsible under data protection law. In doing so, the provider regularly also processes the IP address and, if applicable, other device information.

All processing described above, in particular the reading or storage of information on the device you use, will only take place if you have given your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by using the cookie consent management options on the partner websites.

9.5 belboon Affiliate

We participate in the affiliate program of the following provider: belboon GmbH, Weinmeisterstr. 12-14, 10178 Berlin, Germany

In this context, we have placed links on our website that lead to offers on the websites of the provider or third parties (“partner sites”).

To measure the success of an affiliate link, evaluate orders generated via such a link, and bill commission payments accordingly, the provider uses cookies and/or similar technologies that are generally placed on the partner websites and for which we are not responsible under data protection law. In doing so, the provider regularly also processes the IP address and, if applicable, other device information.

All processing described above, in particular the reading or storage of information on the device you use, will only take place if you have given your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by using the cookie consent management options on the partner websites.

9.6 Booking.com Affiliate

We participate in the affiliate program of the following provider: Booking.com BV Herengracht 597, 1017 CE Amsterdam, Netherlands

In this context, we have placed links on our website that lead to offers on the websites of the provider or third parties (“partner sites”).

To measure the success of an affiliate link, evaluate orders generated via such a link, and bill commission payments accordingly, the provider uses cookies and/or similar technologies that are generally placed on the partner websites and for which we are not responsible under data protection law. In doing so, the provider regularly also processes the IP address and, if applicable, other device information.

All processing described above, in particular the reading or storage of information on the device you use, will only take place if you have given your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by using the cookie consent management options on the partner websites.

9.7 Check24 Affiliate

We participate in the affiliate program of the following provider: TARIF CHECK24 GmbH, Zollstraße 11b, 21465 Wentorf, Germany

In this context, we have placed links on our website that lead to offers on the websites of the provider or third parties (“partner sites”).

To measure the success of an affiliate link, evaluate orders generated via such a link, and bill commission payments accordingly, the provider uses cookies and/or similar technologies that are generally placed on the partner websites and for which we are not responsible under data protection law. In doing so, the provider regularly also processes the IP address and, if applicable, other device information.

All processing described above, in particular the reading or storage of information on the device you use, will only take place if you have given your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by using the cookie consent management options on the partner websites.

9.8 Digistore24 Affiliate

We participate in the affiliate program of the following provider: Digistore24 GmbH, St.-Godehard-Straße 32, 31139 Hildesheim, Germany

In this context, we have placed links on our website that lead to offers on the websites of the provider or third parties (“partner sites”).

To measure the success of an affiliate link, evaluate orders generated via such a link, and bill commission payments accordingly, the provider uses cookies and/or similar technologies that are generally placed on the partner websites and for which we are not responsible under data protection law. In doing so, the provider regularly also processes the IP address and, if applicable, other device information.

All processing described above, in particular the reading or storage of information on the device you use, will only take place if you have given your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by using the cookie consent management options on the partner websites.

9.9 eBay Affiliate

We participate in the affiliate program of the following provider: eBay Partner Network, Inc., 2145 Hamilton Ave., San Jose, CA 95125, USA

In this context, we have placed links on our website that lead to offers on the websites of the provider or third parties (“partner sites”).

To measure the success of an affiliate link, evaluate orders generated via such a link, and bill commission payments accordingly, the provider uses cookies and/or similar technologies that are generally placed on the partner websites and for which we are not responsible under data protection law. In doing so, the provider regularly also processes the IP address and, if applicable, other device information.

All processing described above, in particular the reading or storage of information on the device you use, will only take place if you have given your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by using the cookie consent management options on the partner websites.

For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

9.10 Own affiliate program

In connection with the product presentations on our website, we maintain our own affiliate program, within the framework of which we provide interested third-party site operators with partner links that lead to our offers for placement on their websites. Cookies are used for the affiliate program, which are generally set on the partner site after clicking on a corresponding partner link and for which we are therefore not responsible under data protection law. Cookies are small text files that are stored on your device in order to be able to trace the origin of transactions (e.g. "sales leads") that were generated via such links. This allows us to recognize, among other things, that you clicked on the partner link and were redirected to our website. This information is required for payment processing between us and the affiliate partners. If the information also contains personal data, the described processing is based on our legitimate financial interest in processing commission payments in accordance with Art. 6 (1) (f) GDPR.

If you want to block the analysis of user behavior via cookies, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies in certain cases or in general.

9.11 Wix Affiliate

We participate in the affiliate program of the following provider: Wix HQ, 6350671, Nemal Tel Aviv St 40, Tel Aviv-Yafo, Israel

Data will also be transferred to: Wix Inc., 500 Terry A. Francois Boulevard, San Francisco, California 94158, USA

In this context, we have placed links on our website that lead to offers on the websites of the provider or third parties (“partner sites”).

To measure the success of an affiliate link, evaluate orders generated via such a link, and bill commission payments accordingly, the provider uses cookies and/or similar technologies that are generally placed on the partner websites and for which we are not responsible under data protection law. In doing so, the provider regularly also processes the IP address and, if applicable, other device information.

All processing described above, in particular the reading or storage of information on the device you use, will only take place if you have given your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by using the cookie consent management options on the partner websites.

For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

9.12. Social Media & Affiliate Marketing

We operate profiles and publish posts on Instagram, Facebook, and Pinterest, for example, which may contain affiliate links. If you follow one of these links and make a purchase, we may receive a commission. The platforms themselves may collect data about your usage behavior.

Note: The respective privacy policies of the platform providers apply.

Affiliate Marketing / Digistore24

Our website contains so-called affiliate links, including links to offers from Digistore24 GmbH, St.-Godehard-Str. 32, 31139 Hildesheim, Germany.

When you click on one of our affiliate links, Digistore24 sets a cookie to track the customer's origin. Digistore24 uses tracking technologies to attribute sales. Digistore24 may store and process data such as the IP address and information about the device or browser used.

You can find more information about data processing by Digistore24 in their privacy policy:
https://www.digistore24.com/page/privacy.
We do not receive any personal data from Digistore24, only anonymous commission reports.

In this case, your contractual partner and seller when purchasing our products through the service provider Digistore24.com is also Digistore24.com. For all payment matters such as payments, debits, invoices, etc., as well as inquiries regarding personal data you provided when ordering products and purchasing them through Digistore24.com, please contact:

Digistore24 GmbH
St. Godehard Street 32
31139 Hildesheim
Germany

support@digistore24.com
https://www.digistore24-app.com/page/imprint

The complete privacy policy of Digistore24.com can be found here:

https://www.digistore24.com/dataschutz

10) Web analysis services

10.1 Google (Universal) Analytics

This website uses Google (Universal) Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, when you visit the website, Google (Universal) Analytics sets cookies. These cookies are stored on your device as small text blocks and collect certain information. This information also includes your IP address, which Google truncates to prevent it from being directly linked to your personal information.

The information is transferred to Google servers and processed there. This may also involve transferring it to Google LLC, based in the USA.

Google uses the information collected on our behalf to evaluate your use of the website, compile reports on website activity for us, and provide other services related to website activity and internet usage. The IP address transmitted and abbreviated by your browser as part of Google Analytics will not be merged with other Google data. The data collected as part of the use of Google (Universal) Analytics will be stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the device used, will only take place if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR.

Without your consent, Google (Universal) Analytics will not be used during your visit to the website. You can revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with Google that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information on Google (Universal) Analytics can be found at https://business.safety.google/intl/de/privacy/ , https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic characteristics

Google (Universal) Analytics uses the special "demographic characteristics" feature to create statistics that provide information about the age, gender, and interests of site visitors. This is done by analyzing advertising and information from third parties. This allows target groups to be identified for marketing activities. However, the collected data cannot be assigned to a specific person and is deleted after a storage period of two months.

Google Signals

As an extension to Google (Universal) Analytics, Google Signals can be used on this website to create cross-device reports. If you have enabled personalized ads and linked your devices to your Google Account, Google can analyze your usage behavior across devices and create database models, including for cross-device conversions, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) (a) GDPR. We do not receive any personal data from Google, only statistics. If you would like to stop cross-device analysis, you can deactivate the "Personalized Advertising" function in your Google Account settings. To do so, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de Further information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

User IDs
As an extension to Google (Universal) Analytics, the "UserIDs" function can be used on this website. If you have consented to the use of Google (Universal) Analytics in accordance with Art. 6 (1) (a) GDPR, have set up an account on this website, and log in with this account on multiple devices, your activities, including conversions, can be analyzed across devices.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

10.2 Google Analytics 4

This website uses Google Analytics 4, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, when you visit the website, Google Analytics 4 sets cookies. These cookies are stored on your device as small text blocks and collect certain information. This information also includes your IP address, which Google truncates to prevent it from being directly linked to you.

The information is transferred to Google servers and processed there. This may also involve transferring it to Google LLC, based in the USA.

Google uses the information collected on our behalf to evaluate your use of the website, compile reports on website activity for us, and provide other services related to website activity and internet usage. The IP address transmitted and abbreviated by your browser as part of Google Analytics will not be merged with other Google data. The data collected as part of the use of Google Analytics 4 will be stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the device used, will only take place if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR.

Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with Google that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/ , https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic characteristics

Google Analytics 4 uses the special "demographic characteristics" feature to create statistics that provide information about the age, gender, and interests of site visitors. This is done by analyzing advertising and information from third parties. This allows target groups to be identified for marketing activities. However, the collected data cannot be assigned to a specific person and is deleted after a storage period of two months.

Google Signals

As an extension to Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have enabled personalized ads and linked your devices to your Google Account, Google can analyze your usage behavior across devices and create database models, including for cross-device conversions, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) (a) GDPR. We do not receive any personal data from Google, only statistics. If you would like to stop cross-device analysis, you can deactivate the "Personalized Advertising" function in your Google Account settings. To do so, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de Further information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

User IDs
As an extension to Google Analytics 4, the "User IDs" function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 (1) (a) GDPR, have set up an account on this website, and log in with this account on multiple devices, your activities, including conversions, can be analyzed across devices.

Collection of data provided by users

In order to improve the analysis results for users whose contact data we have received as part of business or business-like relationships, we use the “Collection of data provided by users” function.

Subject to your express consent in accordance with Art. 6 (1) (a) GDPR, we transmit one or more files containing aggregated customer data (primarily email address and telephone number) electronically to Google as part of this function. Google does not receive access to the clear data, but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts created by the data subjects.

The processing serves to refine measurement data, improves cross-device user tracking and enables the integration of analysis results into Google Ads' advertising personalization and conversion tracking functions.

You can revoke your consent at any time with future effect. Further information on Google's privacy practices regarding the transmission of customer data can be found here:

https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

10.3 Google Optimize

This website uses "Google Optimize", a service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

Based on Google Analytics, this service enables statistical analysis of the use of new website features and content by displaying test versions to specific user groups. This allows us to understand which versions users prefer, in the interest of improving the attractiveness of our website.

Google Optimize uses cookies, which are small text files stored on your device, to help the website analyze how users use the site. The information collected through cookies about your use of the website is typically transmitted to a Google server, where it is stored and processed. This may also involve transmitting information to Google LLC's servers in the USA for further processing.

All processing described above, in particular the setting of cookies for storing and reading information on the device you use to access the website, will only take place if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without your consent, Google Optimize will not be used while you use the website. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de

10.4 Google Tag Manager

This website uses “Google Tag Manager”, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”).

Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analytics services, and calibrating, controlling, and linking them to conditions via a uniform user interface. Google Tag Manager itself does not store or read information on user devices. Nor does the service perform any independent data analyses. However, when you access a page, Google Tag Manager transmits your IP address to Google, which may store it there. Transmission to Google LLC servers in the US is also possible.

This processing will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, Google Tag Manager will not be used during your visit to the site. You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

Further legal information about Google Tag Manager can be found at

https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de

10.5 Microsoft Clarity

This website uses the web analysis service of the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA

Using cookies and/or similar technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used, such as the IP address and browser information, in order to evaluate it for statistical analyses of user behavior on our website and to create pseudonymized user profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g., text input, scrolling, clicks, and mouse-overs). Pseudonymization fundamentally excludes direct personal reference. It will not be combined with clear personal data collected in other ways.

All processing described above, in particular the reading or storage of information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

10.6 PayPal Marketing Solutions

This website uses the web analysis service of the following provider: PayPal (Europe) S.à rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg

Using cookies and/or similar technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used, such as the IP address and browser information, in order to evaluate it for statistical analyses of user behavior on our website and to create pseudonymized user profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g., text input, scrolling, clicks, and mouse-overs). Pseudonymization fundamentally excludes direct personal reference. It will not be combined with clear personal data collected in other ways.

All processing described above, in particular the reading or storage of information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

10.7 Shopify Analytics

This website uses the web analytics service of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

Data will also be transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

Using cookies and/or similar technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used, such as the IP address and browser information, in order to evaluate it for statistical analyses of user behavior on our website and to create pseudonymized user profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g., text input, scrolling, clicks, and mouse-overs). Pseudonymization fundamentally excludes direct personal reference. It will not be combined with clear personal data collected in other ways.

All processing described above, in particular the reading or storage of information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider that protects the data of our site visitors and prohibits its transfer to third parties.

When data is transferred to Canada, an appropriate level of data protection is guaranteed by an adequacy decision of the European Commission.

10.8 Shopify Network Intelligence

This website uses the “Shopify Network Intelligence” feature of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”)

Using this function, certain customer data (order and search histories, location information and transaction details) are automatically transmitted to Shopify in pseudonymized form, prepared by Shopify and then processed for statistical and analytical purposes.

Pseudonymized data from customers of other Shopify merchants can also be included in the analysis results, but a merchant does not receive individual access to these external data sets outside of their own customer base.

Shopify does not receive access to clear data during processing, but automatically encrypts the information during the transmission process using a special algorithm.

The processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the statistical evaluation of our shop reach and the acceptance of our offer for optimization purposes.

As part of the above-mentioned processing, data may also be transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

When data is transferred to Canada, an appropriate level of data protection is guaranteed by an adequacy decision of the European Commission.

10.9 Wix Analytics

This website uses the web analysis service of the following provider: Wix HQ, 6350671, Nemal Tel Aviv St 40, Tel Aviv-Yafo, Israel

Using cookies and/or similar technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used, such as the IP address and browser information, in order to evaluate it for statistical analyses of user behavior on our website and to create pseudonymized user profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g., text input, scrolling, clicks, and mouse-overs). Pseudonymization fundamentally excludes direct personal reference. It will not be combined with clear personal data collected in other ways.

All processing described above, in particular the reading or storage of information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

When data is transferred to the provider's location, an appropriate level of data protection is guaranteed by an adequacy decision of the European Commission.

11) Retargeting/remarketing and conversion tracking

11.1 Meta Pixel with advanced data comparison

Within our online offering, we use the "Meta Pixel" service of the following provider in the extended data matching mode: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Meta")

If a user clicks on an ad placed by us on Facebook or Instagram, a parameter is added to the URL of our linked page using "Meta Pixel." This URL parameter is then entered into the user's browser after redirection via a cookie set by our linked page. Furthermore, this cookie records specific customer data, such as the email address, which we collect on our website linked to the Facebook or Instagram ad during transactions such as purchases, account registrations, or registrations (extended data matching). The cookie is then read and enables the transmission of the data, including the specific customer data, to Meta.

We use "Meta Pixel" with enhanced data matching to make our advertisements (so-called "ads") on Facebook and/or Instagram more effective and to ensure that they correspond to the interests of users or have certain characteristics (e.g., interests in certain topics or products determined based on the websites visited) that we transmit to Meta (so-called "custom audiences").

In addition, we analyze the effectiveness of our ads by tracking whether users were redirected to our website after clicking on an ad (conversion). Compared to the standard "Meta Pixel" variant, the enhanced data matching feature helps us better measure the effectiveness of our advertising campaigns by tracking more attributed conversions.

All transmitted data is stored and processed by Meta so that it can be assigned to the respective user profile and Meta can use the data for its own advertising purposes in accordance with Meta's data usage guidelines ( https://www.facebook.com/about/privacy/ ). The data may enable Meta and its partners to place ads on and off Facebook.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

The information generated by Meta is generally transferred to a Meta server and stored there; in this context, it may also be transferred to Meta Platforms Inc. servers in the USA.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

11.2 Google Ads Conversion Tracking

This website uses the online advertising program “Google Ads” and, as part of Google Ads, conversion tracking from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

We use Google Ads to draw attention to our attractive offers on external websites using advertising materials (so-called Google Adwords). Based on the data from the advertising campaigns, we can determine the success of individual advertising measures. This allows us to show you advertising that is of interest to you, make our website more interesting for you, and ensure a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on an ad placed by Google Ads. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to compile conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

When using Google Ads, personal data may also be transferred to Google LLC's servers in the USA.

Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.

You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in from Google available at the following link:

https://www.google.com/settings/ads/plugin?hl=de

In order to target users whose data we have received as part of business or business-like relationships with even more tailored advertising, we use a customer matching function within Google Ads. For this purpose, we transmit one or more files with aggregated customer data (primarily email addresses and telephone numbers) electronically to Google. Google does not receive access to the clear data, but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This enables personalized advertising to be displayed across all Google services linked to the respective Google account.

Customer data will only be transmitted to Google if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke this consent at any time with future effect. Further information on Google's data protection measures regarding the Customer Match feature can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182

Google’s privacy policy can be viewed here:

https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

11.3 guenstiger.de Sales Radar

This website uses conversion tracking technology from the following provider: guenstiger.de GmbH, Deichstr. 34, 20459 Hamburg

If you have accessed our website from an advertisement on the provider's domain, the success of the advertisement can be tracked using cookies and/or similar technologies (tracking pixels, web beacons, pings or HTTP requests).

For this purpose, certain device and browser information, including your IP address if applicable, is read using tracking technology in order to record and evaluate user actions predefined by us (e.g., completed transactions, leads, search queries on the website, visits to product pages). This enables us to compile statistics on user behavior on our website after redirection from an advertisement, which we use to optimize our offering.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

11.4 Pinterest tag conversion tracking

This website uses the conversion tracking technology of the following provider: Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland

If you have accessed our website from an advertisement on the provider's domain, the success of the advertisement can be tracked using cookies and/or similar technologies (tracking pixels, web beacons, pings or HTTP requests).

For this purpose, certain device and browser information, including your IP address if applicable, is read using tracking technology in order to record and evaluate user actions predefined by us (e.g., completed transactions, leads, search queries on the website, visits to product pages). This enables us to compile statistics on user behavior on our website after redirection from an advertisement, which we use to optimize our offering.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

11.5 TikTok pixels

This website uses the conversion tracking technology of the following provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland

If you have accessed our website from an advertisement on the provider's domain, the success of the advertisement can be tracked using cookies and/or similar technologies (tracking pixels, web beacons, pings or HTTP requests).

For this purpose, certain device and browser information, including your IP address if applicable, is read using tracking technology in order to record and evaluate user actions predefined by us (e.g., completed transactions, leads, search queries on the website, visits to product pages). This enables us to compile statistics on user behavior on our website after redirection from an advertisement, which we use to optimize our offering.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

11.6 Zoho Page Sense

This website uses conversion tracking technology from the following provider: Zoho Corporation GmbH, Trinkausstr. 7, 40213 Düsseldorf

If you have accessed our website from an advertisement on the provider's domain, the success of the advertisement can be tracked using cookies and/or similar technologies (tracking pixels, web beacons, pings or HTTP requests).

For this purpose, certain device and browser information, including your IP address if applicable, is read using tracking technology in order to record and evaluate user actions predefined by us (e.g., completed transactions, leads, search queries on the website, visits to product pages). This enables us to compile statistics on user behavior on our website after redirection from an advertisement, which we use to optimize our offering.

Data may also be transferred to: Zoho Corp., USA.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

12) Page functionalities

12.1 Facebook plugins

Our website uses social network plugins from the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

These plugins enable direct interactions with content on the social network.

In order to increase the protection of your data when you visit our website, the plugins are initially deactivated and integrated into the site using the so-called “2-click” or “Shariff” solution.

This integration ensures that when you access a page on our website that contains such plugins, no connection is established with the provider's servers.

Only when you activate the plug-ins and thus consent to the data transfer in accordance with Art. 6 (1) (a) GDPR will your browser establish a direct connection to the provider's servers. Regardless of whether you log in to an existing user profile, a certain amount of information about your device (including your IP address), your browser, and your page browsing history will be transmitted to the provider and, if necessary, further processed there.

If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plug-ins will also be published there and displayed to your contacts.

You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, this revocation will not affect the data that has already been transferred to the provider.

Data may also be transferred to: Meta Platforms Inc., USA

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

12.2 Instagram plugins

Our website uses social network plugins from the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland

These plugins enable direct interactions with content on the social network.

In order to increase the protection of your data when you visit our website, the plugins are initially deactivated and integrated into the site using the so-called “2-click” or “Shariff” solution.

This integration ensures that when you access a page on our website that contains such plugins, no connection is established with the provider's servers.

Only when you activate the plug-ins and thus consent to the data transfer in accordance with Art. 6 (1) (a) GDPR will your browser establish a direct connection to the provider's servers. Regardless of whether you log in to an existing user profile, a certain amount of information about your device (including your IP address), your browser, and your page browsing history will be transmitted to the provider and, if necessary, further processed there.

If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plug-ins will also be published there and displayed to your contacts.

You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, this revocation will not affect the data that has already been transferred to the provider.

Data may also be transferred to: Meta Platforms Inc., USA

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

12.3 Pinterest plugins

Our website uses social network plugins from the following provider: Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland

These plugins enable direct interactions with content on the social network.

In order to increase the protection of your data when you visit our website, the plugins are initially deactivated and integrated into the site using the so-called “2-click” or “Shariff” solution.

This integration ensures that when you access a page on our website that contains such plugins, no connection is established with the provider's servers.

Only when you activate the plug-ins and thus consent to the data transfer in accordance with Art. 6 (1) (a) GDPR will your browser establish a direct connection to the provider's servers. Regardless of whether you log in to an existing user profile, a certain amount of information about your device (including your IP address), your browser, and your page browsing history will be transmitted to the provider and, if necessary, further processed there.

If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plug-ins will also be published there and displayed to your contacts.

You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, this revocation will not affect the data that has already been transferred to the provider.

Data may also be transferred to: Pinterest Inc., USA

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

12.4 Reddit Plugins

Our website uses social network plugins from the following provider: Reddit Inc., 548 Market St., Suite 16093, San Francisco, CA 94104, USA

These plugins enable direct interactions with content on the social network.

In order to increase the protection of your data when you visit our website, the plugins are initially deactivated and integrated into the site using the so-called “2-click” or “Shariff” solution.

This integration ensures that when you access a page on our website that contains such plugins, no connection is established with the provider's servers.

Only when you activate the plug-ins and thus consent to the data transfer in accordance with Art. 6 (1) (a) GDPR will your browser establish a direct connection to the provider's servers. Regardless of whether you log in to an existing user profile, a certain amount of information about your device (including your IP address), your browser, and your page browsing history will be transmitted to the provider and, if necessary, further processed there.

If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plug-ins will also be published there and displayed to your contacts.

You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, this revocation will not affect the data that has already been transferred to the provider.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

12.5 X-Plugins

Our website uses plugins from the social network of the following provider: Twitter International Unlimited Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07 Ireland

These plugins enable direct interactions with content on the social network.

In order to increase the protection of your data when you visit our website, the plugins are initially deactivated and integrated into the site using the so-called “2-click” or “Shariff” solution.

This integration ensures that when you access a page on our website that contains such plugins, no connection is established with the provider's servers.

Only when you activate the plug-ins and thus consent to the data transfer in accordance with Art. 6 (1) (a) GDPR will your browser establish a direct connection to the provider's servers. Regardless of whether you log in to an existing user profile, a certain amount of information about your device (including your IP address), your browser, and your page browsing history will be transmitted to the provider and, if necessary, further processed there.

If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plug-ins will also be published there and displayed to your contacts.

You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, this revocation will not affect the data already transferred to the provider.

Data may also be transferred to: X Corp., USA

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

12.6 Xing plugins

This website uses the “XING Share Button” of the following provider: New Work SE, Am Strandkai 1, 20457 Hamburg

When you access this website, a brief connection is established via your browser to the provider's servers, which provide the "XING Share Button" functions (in particular, the calculation/display of the counter value). The provider does not store any personal data, in particular no IP addresses. Nor does it evaluate your usage behavior through the use of cookies in connection with the "XING Share Button."

13) Tools and Other

Cookie Consent Tool

This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "cookie consent tool" is displayed to users when they visit the website in the form of an interactive user interface, where consent for specific cookies and/or cookie-based applications can be granted by checking the boxes. By using the tool, all cookies/services that require consent are only loaded if the respective user grants the corresponding consent by checking the boxes. This ensures that such cookies are only placed on the user's device if consent has been granted.

The tool uses technically necessary cookies to save your cookie preferences. Personal user data is generally not processed.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

A further legal basis for processing is Art. 6 (1) (c) GDPR. As the controller, we are legally obliged to make the use of technically unnecessary cookies dependent on the respective user's consent.

Where necessary, we have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

Further information about the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

14) Rights of the data subject / Your rights and options

Depending on where you live, you may have some or all of the rights listed below regarding your personal data. However, these rights are not absolute, may only apply in limited circumstances, and in certain cases, we may refuse your request to the extent permitted by law.

• Right of access/information. You may have the right to request access to the personal data we hold about you.
• Right to erasure. You may have the right to request that we erase the personal data we hold about you.
• Right to rectification. You may have the right to request that we rectify any inaccurate personal data we hold about you.
• Right to data portability. You may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party under certain circumstances and subject to certain exceptions.
• Managing communication preferences. We may send you promotional emails. You can opt out of receiving these emails at any time by using the unsubscribe option included in our emails. If you choose not to receive them, we may still send you non-promotional emails, such as those related to your account or orders you've placed.

If you are resident in the United Kingdom or the European Economic Area, you may, in addition to the rights set out above, exercise the following rights, subject to any exceptions and limitations provided by local law:

• Right to object and right to restriction of processing. You may have the right to request that we stop or restrict the processing of personal data for certain purposes.
• Withdrawal of consent. If we rely on consent to process your personal data, you have the right to withdraw that consent. Withdrawing your consent will not affect the lawfulness of processing based on your consent before its withdrawal.

You can exercise these rights where appropriate in the Services or by contacting us using the contact details provided below. For more information about how Shopify uses your personal data and your rights, including your rights regarding the data Shopify processes, please visit https://privacy.shopify.com/en .

Exercising these rights will not disadvantage you in any way. Where permitted or required by applicable law, we may need to verify your identity before processing your requests. In accordance with applicable law, you may designate an authorized agent to submit requests to exercise your rights on your behalf. Before accepting such a request from an agent, we will require that agent to provide proof that you have authorized them to act on your behalf. This may require you to confirm your identity directly with us. We will respond to your request promptly, subject to applicable law.

14.1 The applicable data protection law grants you the following data subject rights (rights of information and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis stated for the respective conditions for exercising these rights:

• Right to information pursuant to Art. 15 GDPR;
• Right to rectification pursuant to Art. 16 GDPR;
• Right to erasure pursuant to Art. 17 GDPR;
• Right to restriction of processing pursuant to Art. 18 GDPR;
• Right to information pursuant to Art. 19 GDPR;
• Right to data portability pursuant to Art. 20 GDPR;
• Right to revoke consent given in accordance with Art. 7 (3) GDPR;
• Right to lodge a complaint pursuant to Art. 77 GDPR.

14.2 RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST AS PART OF A BALANCE OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH FUTURE EFFECT FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

If you exercise your right to object, we will stop processing the data in question. However, we reserve the right to continue processing if we can demonstrate compelling legitimate grounds for the processing that override your interests, fundamental rights, and freedoms, or if the processing serves to assert, exercise, or defend legal claims.

If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing purposes. You can exercise your right of objection as described above.

IF YOU EXERCISE YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

complaints

If you have any complaints about how we process your personal data, please contact us using the contact details below. Depending on your residence, you have the right to appeal our decision by contacting us using the contact details below or to lodge your complaint with the relevant data protection authority. A list of relevant data protection authorities is available for the European Economic Area. If you would like to consult it, you can do so here .

International broadcasts

Please note that we may transfer, store and process your personal information outside of your country of residence.

When we transfer your personal data outside the European Economic Area or the United Kingdom, we rely on accepted transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant United Kingdom authority, unless the transfer is to a country that has been demonstrated to provide an adequate level of protection.

15) Duration of storage of personal data

The duration of storage of personal data is determined based on the respective legal basis, the purpose of the processing and – where applicable – also on the respective statutory retention period (e.g. retention periods under commercial and tax law).

When processing personal data on the basis of an express consent in accordance with Art. 6 (1) (a) GDPR, the data concerned will be stored until you revoke your consent.

If there are statutory retention periods for data that are processed within the framework of legal transactions or quasi-legal obligations on the basis of Art. 6 (1) (b) GDPR, these data will be routinely deleted after the retention periods have expired, provided that they are no longer required for the fulfilment or initiation of a contract and/or we no longer have a legitimate interest in continuing to store them.

When processing personal data on the basis of Art. 6 (1) (f) GDPR, these data will be stored until you exercise your right of objection in accordance with Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct marketing on the basis of Art. 6 (1) (f) GDPR, these data will be stored until you exercise your right of objection in accordance with Art. 21 (2) GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example, to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, adjust the "Last Updated" date accordingly, and provide any notice required by applicable law.

contact

If you have any questions about our data protection practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us, Online Trade Marketing Ltd., by email at info@hoteldealer24.de . For the purposes of applicable data protection laws, we are the data controller of your personal data.

You can find our privacy policy for Instagram here:

https://hoteldealer24.de/pages/instagram-datenschutz

You can find our privacy policy for Facebook here:

https://hoteldealer24.de/pages/facebook-datenschutz

As of: August 5, 2025